Why and How Becoming an Expert in Your Niche is so Important
Let’s look at the definition of niche:
A niche market is a focused, targetable portion of a market.
By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.
Why Become and Expert?
I know when I have a problem, I call an expert. An expert means you know more about that topic than most people do. An expert takes the pain out of researching and researching, a kind of one stop shopping. The advantages of being proficient in your niche are getting instant credibility, increased visibility and a larger sphere of influence. Of course picking a niche that you like and are interested in will serve you well. It is important to advertise yourself as the specialist in your field in order gain recognition. It is easier to become a big fish in a little pond instead of a big fish in an ocean.
How to Become and Expert
Think of offering information and services for free to gain the exposure you need when just staring out. Below I have listed some suggestions to help get started.
- Get yourself a blog. I recommend WordPress.org. This will house all your articles, video’s, and knowledge that people will find interesting. Brand your blog with you name (i.e. lisatredy.com). Start posting your articles and video’s. Think of your blog as the core of your business, your home base. . Release a series of “How To” video’s. Make sure whatever information you release is relevant.
- Don’t underestimate the power of social networking. This is a fantastic way to get your word out there. Setup Twitter, Facebook, Youtube, Linkedin accounts etc. build your list of friends.
- Find forums in your niche and start to take part giving valuable information. You will find that people will follow you quickly. Set up a Google Alerts account using your key words in your niche. Google Alerts will send anything that is posted on the internet (based on your key words) to your e-mail account.
- Post your best articles on Squidoo.com. Your article is referred to as lenses. You can post your lenses for free. You will get found, followed and become influential.
- Writing an e-book will give you instant respect as an authority in your niche. Most marketers are afraid to take that step. This will go a long way in branding yourself.
These are just some steps you can take to get started. Don’t be afraid to be innovative and post unique content. Create a page on your blog for feedback and questions. This will also help you gain exposure. Keep at it and you will see results faster than you imagine.
If you are struggling, and need a buddy, reach out to me! I’d love to hear from you! I would like to know your thoughts and opinions. If you have any questions, I would also like to hear from you. If you have found my article of any significance today, please share it with your Twitter and Facebook friends by using the share button below.
To your success,
Lisa Tredy
Twitter
YouTube
Facebook
Digg